Our marketing has relied primarily on a combination of SEO and customer recommendation with very little advertising.
Many customers came to us as 'they found us on the web' - Notjusttaps is a website that ranks well on the search engines.
There are loads of so called experts who claim to get you to the top of Google but the simple fact is there are 10 slots on the first page and thousands of sites fighting for one of those places so you can't guarantee a top slot.
We've found that the SEO basics do work - proper content, age of website, correct site layout and relevancy to the products you're selling - plus we we're too frightened to try anything incorrect in case we were penalised.
Having said the above, we've been giving Adwords a try and have found it to be incredibly effective for targeted products. We have been promoting our Tap Spares and have found that as these are products people are actively looking for, our conversion rate has been remarkably high (5-10%)
So do I recommend Adwords? Absolutely...but only as long as it promotes a core offer or need.
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